UTM Tracking Code

Add attribution and marketing funnel to create UTM tracking for that lead source:

UTM Link Builder

UTM Link Builder

Generate consistent, trackable links for Hudson Valley Marathon campaigns.

Landing page to send traffic to (edit if needed).
Where the traffic is coming from (creator, brand, channel).
Add a new source option to the dropdown above.
Format or channel type.
Campaign name. Keep consistent across all HVM content.
Optional: differentiate specific creatives or hooks.
Paste this into IG, TikTok, ads, email, SMS, etc.

Tip: With URL parameter forwarding enabled in GoHighLevel, UTMs will be passed through to WooCommerce checkout and your tracking stack.